Bath Spa University graduate Waqar Munir, 24, braved the stormy weather and slept outside the shop overnight to be the first person to get the new device, for his new employers.
There was also a second queue for those who had reserved to pick up their phone from the Southgate shop. There were cheers from the crowd as people picked up their new phones for the first time.
Southgate House resident Bill Bartlett, 59, said: “Everyone is excited about it and I was here on the first day of the last one as well.”
42-year-old Clive Humphreys, from Corsham, said: “It’s quite exciting before having to go back to work this morning. I love Apple products and use them both at home and at work.”
New iPhone 6 Plus owner Michael Stone said: “I hadn’t bought Apple since the iPhone 4 so I though it was definately time for an upgrade.”
Longtime Apple Customer Sarah Monstad explained: “I always buy Apple for it’s usability, I guess I’m just used to it now.”
The iPhone 6 boasts a 4.7 inch display, with the iPhone 6Plus having a 5.5 inch screen.
The phones are bigger than previous models and are half a millimetre thinner at 6.5mm.
They include even faster processors as well as improved battery life, much to the delight of all smartphone users.
The handsets include the new operating system IOS 8, enabling multi-tasking.